T20. Power play. Pinch hitters. Cricket is changing and quick. Astride with this change, SG - India's largest and most trusted cricket gear manufacturer - has a new face-vibrant, youthful and energetic. And yet, with the promise of the same world-class quality in these changing times. At SG, believing is the first step…towards becoming!
Brothers Kedarnath and Dwarakanath Anand establish Sanspareils Co. in Sialkot. The company manufactures a wide range of sports goods. They have come from Lahore where they apprenticed in their uncle's sports shop RICHIE Sports
The brothers establish a company named Greenlands to facilitate export at a time when the world is overshadowed by World War II. Soon thereafter, the name that will come to be universally associated with cricket gear and cricketing legends takes root: Sanspareils Greenlands.
After the partition of India, as a consequence of India getting Independence the family moves to Agra and then settles in Meerut in 1950. They begin rebuilding their business from scratch and the beginning of another innings for the brothers.